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Customer-Focused Search Engine Optimization
If you are an Orlando business owner, then you know your industry and customers. You run a business to serve the Orlando community and provide a better product/service than is currently available.
The one thing that makes you stand out and keeps your business going is that you know your customers better than anyone else. You can use the insight you have about your customers to drive traffic to your business website because SEO techniques have come a long way regarding user-focused results in recent years.
Within the past few years, SEO has moved from a primary focus of manipulating technical tactics (H1 tags, page links, backlinks, etc.) to user intent as the main consideration for optimization. In place of manipulation, SEO has turned to understand the intent of each search to provide more relevant content.
Internet Search Based On Intent
It is critical to remember that a real person is behind each Google search.
Every time someone searches for something in Google they are asking a question. Taking this into consideration will help position your Orlando business in a very lucrative position if you can provide answers to questions that your customers are asking.
If you are looking for ways to driving traffic to your business website and increase conversions, then you need to focus on improving your business SEO. However, to get the best results from your digital marketing efforts you need to focus on your audience and the intent behind each search.
As someone who has been an online marketer for over 13 years let me tell you this one truth: If you only focus on the technical aspects of SEO in an attempt to boost your search engine results, then you will be missing your audience and waste your time.
The reason that digital marketing is becoming more humanized is that it is in Google’s best interest to provide results that align with the underlying motivation/purpose behind each search on their search engine.
Think about it- it is in Google’s best interest to present relevant results to each search that is conducted in its search engine. Having an algorithm that displays answers to match the intent of each search query will ensure more people use their search engine and continue their growth.
Key Phrases VS Keywords
If you are just beginning to look for ways to boost your Orlando business through online research, or you want to increase conversions on your website, then you have likely heard of keywords. These are the words that digital marketers like to focus on when creating content because it will help that content rank in Google. Many SEO’s and digital marketers put considerable time and effort into researching great keywords with the hopes that content will rank high in SERPs.
Keywords are a vital part of content marketing and Search Engine Optimization, but they are not the most important part of online marketing. As we talked about before, SEO for your business is moving toward a customer-focused, user intent structure to ensure that the real purpose and meaning behind each Google search is answered. If you want to drive traffic and boost conversions on your Orlando business website, then I suggest you focus on key phrases and long-tail keywords.
Keywords show interest, but key phrases and long-tail keywords show intent. Along with providing more relevant content based on a particular search, long-tail keywords also tend to have lower competition since they are more accurate. This is why our panel at the Orlando SEO Site Clinic Meetup always suggest that your business uses long-tail keywords to direct your content creation and SEO efforts.
Focus On The People And The Questions
If your company wants to drive traffic to your website and increase conversions, then you always need to focus on the intent behind the questions your customers are searching for. The best way to do this is to include long-tail keywords in your content, and always position your online marketing to answer very specific questions from a segment of your audience base. This will ensure your content is always relevant and falls in line with the best interests of Google and your customers as they search for answers to their questions.
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