If you want to increase sales then you need to understand your customer. Use these tips to build a great Customer Journey for your business today!
Niche Search Engines Take Over Google
Whether it’s a plumber, electrician, or faux painter – every business is now online, and the search is on to find the best one to hire in a neighborhood near you. And while typing in a search term or two in Google is a joy compared to paging through a phone book, the best way to find a quality service … Read More
Salvage Sales by Design
Salvage Sales by Design from Alex Alexakis In a recent presentation, Alex Alexakis showed a group of local designers from a wide range of successful businesses how he and his team at Westgate Resorts drive sales through digital marketing. With his background in professional design and technical SEO, Alex offers insight on the unique approach that his team uses for online … Read More
User Personas For SEO
You already know that if your business wants to increase traffic and boost sales, you need to create relevant content for your audience. You need to have a holistic perspective of what your audience wants and needs if you want to build valuable content for your customers. User personas are one tool that business owners often overlook, but user personas … Read More
5 Reasons Why Guest Blogging Still Matters
In recent years there has been a lot of discussion on guest blogging. Should you guest blog as a way to improve your online presence, and does guest posting hurt your SEO efforts? While there are many opinions about guest blogging from a technical aspect, no one can ignore the positive impacts that guest blogs have on your business from … Read More
Local Web Marketing [Presentation]
This past week we had the opportunity to present at the Orlando Tech Talk. During the presentation, we covered a broad range of issues that shape the online marketing strategy for business. We discussed how online marketing could apply to nonprofits, startups, digital design companies, and other applications. It was great to see so many passionate and engaged community members, … Read More
Using SEO to Build Your Business Brand
As an entrepreneur in Orlando, you understand the importance of growing your presence among your target audience. You know that the only way to gain more influence in your market is by gaining additional exposure in your market. Branding is the process of increasing your presence in a given market to gain influence and authority in that market. Search Engine … Read More
How Important Is User Intent For SEO?
If you are an Orlando business owner, then you know your industry and customers. You run a business to serve the Orlando community and provide a better product/service than is currently available. The one thing that makes you stand out and keeps your business going is that you know your customers better than anyone else. You can use the insight … Read More
How to do seo keyword research
Learning how to choose keywords for SEO is one of the hardest parts of optimizing content for Google and other search engines. Countless articles are outlining best practices, tips & tricks, and SEO “gurus” who share their “secret tips” to get you ranked and drive traffic to your website. The topic of keyword research came up during our Orlando SEO … Read More