How Your Small Business Can Make More Money With An Amazing Blog

Chris GiarratanaCopywriting0 Comments

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Make More Money With Business Blogging

Business blogging is an essential element to help your business grow and attract qualified leads. By attracting more qualified leads, your business can secure more sales and hit your goals.

Blogging is not a series of random throughs. Instead, a company blog the is the backbone of your digital marketing strategy because you can increase your footprint with a deliberate blogging strategy. In fact, a strategic blogging strategy can have a massive impact on customer retention and sales, creating the necessity for companies to make use of blogging as principal means of customer relations, public outreach, and new client acquisition.

Develop A Profitable Blog Strategy

If you look at the most successful blogs, you might think it is easy to grow, maintain, and benefit from a blog. Just throw some great content up, and people will come to you, right?

Well, that can’t be further from the truth.

Your business will need to commit to a high level of detail and attention if you want to create a profitable blog strategy, including:

  • Preparation
  • Content creation
  • Search Engine Optimization
  • Strict content calendar scheduling

If any parts are missing, your blog may neglect to produce the impact needed to bring and retain your desired audience.

Your business blog can boost the value of your content by educating viewers about something that matters to them. Consistently producing high-quality content that matters to your customers will establish your business as a trust industry thought-leader.

A Great Business Blog Has Clear Goals

Just like everything else your product, you want to make sure that your business blog is optimized for your readers. At the same time, you want to align your blog content with the needs of your customers, so your audience will convert and make a sale.

You will need to have a clear outline of how your attempts will impact your business. You can ask some basic questions to find the answers to these issues, including:

  • What is the goal of this site?
  • How is this blog going to serve your business?
  • What sort of interactions are you expecting, and the type of impact would you consider a successful website may have on your conversions?
  • Be unique and steer your blog content to accommodate your current purpose.

Building a blog is not a get rich quick scheme, and you should be making your blog as an asset for the long-term goals. To do this your business needs to set short term and long term goals.

You must be clear in regards to the targets you intend to accomplish through your site. Make an outline of realistic company aims which are depending on particular Key Performance Indicators (KPIs).

One case of a short-term goal might be that you would like your blog to increase your organic traffic by 10% per quarter. A long term aim could be that you’ll like organic traffic to increase 40% annually, creating a 15% growth in your overall conversion rate.

Leverage Your Business Blog To Meet Your Goals Today!

A strong business blog will attract new readers and increase your customer base. This will help you qualify your readers and increase conversions and sales.

This is not easy, but if you understand who your customers are and their needs you will be able to build a blog that grows your business. Be sure to set reasonable goals and focus on ways to meet your objectives.

Continue to build your blog and you will see the benefits over time and your business will be stronger for your efforts!

If you want to learn first-hand how to build a great business blog then check out our next SEO Site Clinic Meetup. Our team of experts will show you step-by-step how to develop a strategy with your blog today!

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About the Author

Chris Giarratana

Chris Giarratana is an Orlando copywriter with 13 years of helping businesses make more money and reach their goals. He focuses on customer needs balanced with freelance copywriting, PPC, and market analysis.