What To Expect In The Informational Marketing Presentation

In a recent presentation, Alex Alexakis showed a group of local designers from a wide range of successful businesses how he and his team at Westgate Resorts drive sales through digital marketing. With his background in professional design and technical SEO, Alex offers insight on the unique approach that his team uses for online sales through customer-focused design and website development.

Like many businesses, the digital marketing team at Westgate Resorts is focused on continued growth and increased vacation package sales. As their primary source of revenue, the success of Alex and his dynamic team is judged by the amount of monthly qualified leads they can produce for the corporate sales team. While this goal is common across all businesses, the timeshare industry is unique because potential timeshare buyers must meet specific qualifications.

This means that the team at Westgate Resorts must not only produce a high volume of leads, but they also have to deliver leads that are eligible for specific packages based on those requirements.

While many companies in the timeshare industry struggle to survive, Alex and his team have shown that it is possible to thrive in a highly competitive industry if you focus on the needs of your customer.

Serving 24 full-service resorts across the United States, the Westgate digital marketing team attract qualified customers through a holistic approach to digital marketing. In his educational and entertaining presentation, Alex shows the group of local professionals how they can grow their business through PPC, SEO, and UX once they consider how each element interacts with each other.

The Process That Directs Effective Design

The Internet is a busy place, and there is a lot of competition out there fighting for the attention (and wallets) of your customers. This means that your business can’t afford to miss the chance to attract and convert a qualified lead. Alex shows us how his team utilizes industry-leading research methods to understand, attract, and convert qualified timeshare customers for Westgate Resorts.

Since the research phase of design is one of the most important aspects to develop an effective marketing strategy, Alex covers the basics to consider the long-term and short-term strategies to optimize your online content to reap benefits of your online marketing throughout the lifetime of your digital strategy.

Some of the particular Alex shows us include how to:

1. Use professional tools to develop focused keyword lists and direct your website architecture around those keywords.
2. Understand the intent of your audience based on their Search Terms.
3. Align your product offerings with the purchaser’s intent.
4. Design your pages to rank for Long-Tail Keywords to drive Organic SEO traffic and improve PPC Quality Scores.
5. Create each page around the needs of your audience and help you accomplish your business goals through Google updates.

Grow Your Business and Online Sales Through Sales-First Design

No matter what industry you are in, Alex provides expert insight on how you can build content around your customers to increase traffic and boost conversions. Focusing on your customers, developing quality keywords, and designing with SEO, PPC, and UX in mind will ensure your business will produce qualified leads for years to come.

If you are ready to bring your business to the next level, then shoot us a message. Alex and our team of digital marketing professionals are ready to help you achieve your goals. You can’t wait any longer to take action- contact our team today and begin to see the untapped potential your business has through online marketing!