Keeping Up With Google Updates For Your Business

Organic SEO is when publishing content on your website or on other areas of the Internet to help search engines understand what you do. This effort improves your online presence, and the ultimate goal for Organic SEO is to drive qualified traffic to your site and increase conversions.

In the past we looked at the benefits of building great backlinks, we also discussed the benefits of using great keywords for your content. You can also work on building sales funnel with social media and email marketing to drive traffic to your site.

But today let’s take a look at some of the basic steps you can take today to ensure you keep your business ahead of the constant changes that Google makes!

Why Does Google Make So Many Updates?

First off, Google’s entire business model is based around curating information based on the needs of online searchers. This model of activity has given them an enormous competitive advantage and they have benefited financially from this model.

At its very heart, Google is a service which aims to provide the best possible results to users based on their particular searches. This is accomplished via an algorithm, or an extremely specific rule used to decide what best answers the issue presented in an internet search.

However, over time people have manipulated the algorithm Google uses. This has adverse effects on the results that Google offers, and in turn, can make people distrust Google as a search platform. This is why you should hire a professional SEO copywriter who knows how to get your content found online and increase conversions to help improve your bottom line.

Google’s purpose with its regular algorithm updates is a simple one. In the end, the Internet search engine intends to help users and businesses focus on writing original, superior-quality content that shows authority and leadership.

The Basics: Keeping To The Fundamentals

This means that if you want to rank high in Google, you need to grasp how their algorithm works so that you can produce content that is innovative that ’s considered outstanding quality.

To do this, you should consider Organic SEO as an opportunity to capture an opportunity for change your marketing approach and proactively track the ever-changing activity.

Here are some suggestions to help you maintain a marketing initiative that is built around the frequent updates that Google makes. These recommendations are made to help you prepare for future changes by ensuring that your company adheres to marketing best practices.

Keep Your Website Content Fresh & Relevant

Make efforts to release new content at least once per month. Remember, Google favors sites with frequent updates and loves fresh content. You will likely notice a decline in your site’s traffic and ranking if your company doesn’t post regular updates.

In regards to fresh content, you aren’t confined to just one sort of material or one area of your website. You post them to specific sections of your site and should even create new types of content that deliver value to your audience.

One tip that has proven effective among many companies is to diversity the types of content you produce. For example, video content SlideShares, and new landing pages if you’re looking to get a fast Search Engine Optimization suggestion.

Search crawlers will be lured by these assets in and increase a number of pages you’ve indexed in Google and Bing.

You should consider your website as a central hub for your online marketing, and your business needs to optimize your content based on your company goals. You can make digestible, shareable items of content for the blog that continuously ping the search engines.

Focus On Your End User

Everything your business does should be focused on solving the problems and answering questions of your customers. Since your readers will one day become paying customers, you should make sure that everything you make is relevant and valuable to your ideal client.

Once you identify you target audience, you can review social media, favorite blogs, and other online content that the people you want to attract frequent. While you are on those sites, you should take particular note of relevant content by looking at elements, including:

1. The topic that is frequently read. This can indicate common questions that you should write about.
2. The target demographic or keyword it may hit. Keywords show user intent, and that is the basis for all online marketing. Google is constantly changing their algorithm to deliver value based on user intent, so you should optimize content on those interests.
3. The interest the question generated. Don’t waste your time on topics with low interest. Questions with higher interest could result in more traffic and more sales.
4. The group where the question was asked. Niche out your content, and deliver answers directly to specific groups that you see relevant. This could help you build a reputation as a community builder and draw in more qualified customers.
5. Shares/Comments. Use social cues to identify the most popular topics. If you see specific problems with high shares and observations, you can be certain that your target audience will likely be searching for that information. That is a great opportunity for you to produce compelling content on your site.

Carefully Organize Your Website With An Easy To Understand Architecture

A site’s structure describes the way the site is established, i.e. how the person subpages are linked to one another. It is critical that all subpages can be found by crawlers quickly and easily when sites possess a high number of subpages.

Develop your website predicated on that which you consider your customers are seeking, and winning the highly competitive game that is ranking. Since Google depends on crawlers to understand your content, you should organize your website with easy to use structure so Google can index your information. This will help you achieve higher rankings in the SERPs and improve the ability for your customers to understand your online content.

Build Your Online Strategy To Prepare For Constant Changes

You never know what changes Google will make in the future. This is why you should develop your online marketing strategy around proven, honest strategies that will ensure any variations in the future.

Don’t rely on Black Hat methods, because Google will find those tactics and penalize anyone who uses them. You should work on publishing great content that your customers will love. This is the way you play nicely with Google, improve your online sales, and ensure that your brand won’t feel any negative impacts from future changes!

Check out our next SEO Meetup if you are interested in learning more about how your business can build a great online marketing strategy. Our team of professional marketers will give you real-time tips that you can use to improve your online presence and future-proof your marketing strategy!

Featured Image