5 Reasons Why Guest Blogging Still Matters

Chris GiarratanaUncategorized0 Comments

guest blogging benefits small businesses owners marketing strategy

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Guest Blogging For Your Business

In recent years there has been a lot of discussion on guest blogging. Should you guest blog as a way to improve your online presence, and does guest posting hurt your SEO efforts?

While there are many opinions about guest blogging from a technical aspect, no one can ignore the positive impacts that guest blogs have on your business from a holistic point of view. You will see your traffic and rankings improve over time as you continue to participate on relevant websites that provide valuable content for your audience.

Aside from the benefits for your website, you will also gain authority and increase your exposure online.

Even though guest blogging can be an intensive and tedious task, consistently submitting guest posts will help your online marketing efforts in many ways.

Let’s take a look at the benefits of using guest blog posts as a tool in your small business online marketing strategy!

1. The SEO Benefits

Using guest posting as a strategy to grow your SEO rankings has taken some heat in recent years. However, the real reason that the “experts” warn against using guest blogs as a tool in your SEO strategy is that guest posting has been abused in spammy ways.

Valuable content shared on relevant sites in an authentic manner is a good thing and should be used by small businesses in their online marketing plan.

Guest blogging can do wonders for your website for backlinking and traffic generation. Backlinks create “link juice” that will increase your Domain Authority and increase the power of your site.

And the benefits of guest blogging for SEO also includes keywords as anchor text in your backlinks. This helps Google understand how your content is related to other pieces of content in the world.

2. Grow Your Network

One the best things I like about guest posting is that it creates a natural way for me to meet new people. I have built relationships with a host of awesome people just by reaching out after reading their blogs. Due to our shared passions, I was able to not only guest post but also grow my connections.

If you are adding value for readers, fans, and followers of the website you are posting to, then you will see benefits for your business and your relationships. The interactions and process to contact blogs require personal communication.

As a result, you will have one-on-one interactions with other thought leaders. This grows your connections and establishes you as an influencer.

3. Be Seen As An Influencer

If you contribute enough valuable content to enough relevant sites in your industry, you will begin to build connections and grow your network. As more people see your name and content across multiple websites, they will take notice and your reputation as an influencer will begin to take shape.

It is easy to tell people that you are an expert in your field, but it is better to have your work speak for itself. Guest blogging is a form of social proof that you are knowledgeable about your industry. Use guest blog posts as a way to not only reach a larger network but also use your guest posts as a method to show your knowledge about the certain subject matter!

4. Getting In Front Of An Established Audience

Guest blogging is an excellent way to boost your readership if you’re having trouble growing your social networks or online community. You can expose your information to the audience of the website you are blogging for.

In turn, that audience will see your knowledge and expertise, and you have a high chance of winning their trust and continued engagement.

In real life, if you want to meet new people then you go to parties and other gatherings. At these events, you will share your ideas, experiences, and build relationships with other attendees. This is the same idea for guest blog posting.

When you share the right information at the right locations enough, you are bound to begin meeting great people and growing your connections.

5. Become A Better Writer

The only way to improve your writing skill is to write often. Forcing yourself to produce valuable content for different readers will help you learn how to reframe concepts and present ideas to a larger audience.

Reading through past blog posts of the website you will write for not only helps you learn more about your industry, but it also helps you understand a broader range of concepts. As a result, you will be able to communicate more efficiently and build your voice with the insight you gain from other pieces of work.

Guest Blogging Is A Tool

Using guest blog posts as a tool in your digital marketing mix is a very good idea, but only if you use it the right way. If a carpenter misuses the hammer in their toolbelt, they should expect to break the tool. The same goes for guest blog posts.

If you share valuable content on the relevant website for a targeted audience, then you will see the benefits that guest blogging offers your business!


 

Well, hey! If you’re still reading this, then you must be pretty interested in guest blogging. That’s great, at we have a special announcement about our website. We just opened registration for guest post submissions on our site!

Now you can extend your reach, build your authority, and grow your website by guest blogging on the Orlando SEO Site Clinic blog! You can talk about anything from what your business is doing online, to success stories, and even how the SEO Site Clinic has helped you grow your business. We welcome all different types of conversation.

So, if you’re ready to grow your business and boost your SEO strategy, then let’s start the process to include your business as a guest blogger on our site!

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About the Author

Chris Giarratana

Chris Giarratana is an Orlando SEO consultant with 13 years of helping businesses make more money and reach their goals. He focuses on customer needs balanced with freelance copywriting, PPC, and market analysis.